Learning Goal: I’m working on a marketing multi-part question and need an explan

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Learning Goal: I’m working on a marketing multi-part question and need an explanation and answer to help me learn.Chapter 7 Assignment:1. Provide a definition for the following terms: Positioning, Category membership, Points-of-difference, Points-of-parity, Competitive advantage, Perceptual maps, Brand mantra.2. Provide a real-world example for 5 of the terms from question 1.3. List and explain 8 guidelines for positioning and branding a small business.4. You are opening a small business (of your choice). For each of the 8 guidelines listed in question 3, state exactly how you would fulfill each one. For example, you open a bicycle store. First guideline is to have a performance advantage. State what your advantage is, such as customizing bikes to fit the body of the individual.Chapter 8 Assignment:1. Provide a definition for the following terms: Brand, Branding, Brand equity, Brand elements, Integrated marketing, Internal branding, Brand portfolio, Flankers, Cash cows, Low-end entry level, High-end prestige.2. Provide a real-world example for 5 of the terms from question 1.3. Name a favorite brand of yours. Why do you like it?4. Building Brand Equity. Identify how your favorite brand builds equity through its brand elements, product/service, and other associations.

 

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